Hair colour has been a popular fashion trend for centuries. From Cleopatra’s golden tresses to Marilyn Monroe’s iconic platinum blonde hair, colour has always been a statement of style and beauty. Today, the hair colour market is worth billions of dollars and shows no signs of slowing down. In fact, experts predict that the global hair colour market will reach a staggering $33.7 billion by 2030. So, what’s driving this growth, and what are the most popular hair colours and hair colour products today? Let’s find out!! 

Massive Growth of the Hair Color Market 

The hair colour market has expanded significantly in recent years, and several factors contribute to this growth. Firstly, there’s the rise of social media and influencer culture. Social media platforms like Instagram and TikTok have given rise to a new breed of influencers known for their unique and colourful hair. These influencers have helped popularise the best hair colour, which is bold and creative, that includes pastel pink, lilac, and blue, which were once considered niche. 

Today a variety of hair colour products are on the market more than ever, and they come in a wide range of formulations and shades. From semi-permanent hair colour to permanent hair colour and everything in between, there’s something for everyone. Lightening hair colour products, which include bleach and high-lift hair colour, are becoming increasingly popular as more people seek to achieve blonde or lighter hair shades. This trend is gaining popularity in Australia, where there has been a demand for lightening hair colour products in recent years. Many people want to achieve that perfect sun-kissed look that lightening hair colour can only pull off. Some of the most popular hair colours for lightening include blonde, caramel, honey and a wide range of shades available to suit different skin tones and hair types. The popularity of different hair colours can also vary based on cultural and societal norms. 

Lastly, there’s the fact that hair colour has become more affordable and accessible than ever before. It used to be that getting your hair professionally coloured was a luxury reserved for the wealthy. However, today, plenty of affordable hair colour products are available at drugstores and online retailers. It has made it easier than ever for people to experiment with different hair colours and trends. 

Popular Hair Colors: Everyone’s Dying For  

So, what are the most popular hair colours today? It’s hard to say, as hair colour trends constantly evolve. However, a few shades are consistently popular year after year. Here are some of the most popular hair colours today: 

Blonde: Blonde has always been a popular hair colour, and it’s not hard to see why. All these shades, from platinum to honey blonde, give a bright and youthful look. 

Brunette: Brunette is another classic hair colour that never goes out of style. Dark brown hair is rich and luxurious, while lighter shades like caramel and chestnut can add warmth and dimension. 

Red: Red hair has a unique, eye-catching look that’s hard to ignore. From fiery orange-red to deep auburn, red hair is a bold choice perfect for those who want to stand out. 

Pastel: As mentioned earlier, pastel hair colours like pink, lavender, and blue have become increasingly popular in recent years. These shades offer a fun and playful look that is perfect for those who want to express their creativity. 

So, what does all of this mean for consumers looking for the best hair colour options? With so many choices available, navigating the world of hair colour products can be overwhelming. Here are some tips to help you find the best hair colour for your needs: 

1. Consider your skin tone and natural hair colour when choosing a hair colour shade. Some shades will complement your skin tone better than others, so choosing a colour to enhance your natural beauty is essential. 

2. Research the ingredients in the hair colour products you are considering. Look for products that are free from harsh chemicals and have natural or organic ingredients. 

3. If you are unsure what hair colour will work best for you, consider consulting a professional stylist. They can help you choose a shade that will complement your skin tone and natural hair colour. 

4. If you choose to colour your hair at home, make sure you follow the instructions carefully and take the necessary precautions to protect your skin and hair. 

5. Finally, if you are concerned about the environmental impact of hair colour products, look for salons that use natural and organic hair colour options, such as Chilli Couture in Perth. 

Chilli Couture: Organic Hair Salon Perth 

As more people become aware of the harmful chemicals found in many hair colour products, there has been a growing demand for organic and natural alternatives. That is why Chilli Couture, an award-winning organic hair salon, leads the way in this organic trend. Our salon uses only organic and natural hair colour products free from harmful chemicals like ammonia and parabens. These products are better for your health and offer superior results that are long-lasting, vibrant and safe for mother nature.

So, when it comes to choosing the best hair colour, it all depends on your personal preferences and lifestyle. Some people prefer low-maintenance hair colours that require minimal upkeep, while others are willing to spend more time and money on the most popular hair colour. The choice is yours!! So, book an appointment today, and we will paint your hair with the colours your heart wishes!!